THERE WAS chocolate, of course, as we were in Hershey. Even better, there was astoundingly rich camaraderie and fellowship to match the professional development offered by this year’s annual spring CUPRAP conference, a gathering of secondary- and higher-education communications professionals.

As chair of the group’s conference committee, I encouraged attendees to tweet the sessions using the hashtag above so that we could get some nifty online conversation going and allow those who couldn’t make it to follow along. And it worked wonderfully. (Go to Twitter and search for #cuprap13 and you’ll see what I mean.)

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